Data-Driven Marketing for NGO’s & Charities


Times of austerity and highly savvy consumers mean challenging times for charities. In order to keep existing supporters and attract new ones, charities need a sound understanding of customers’ buying behaviour, attitudes and habits. Charities of all sizes should be doing more to raise awareness of their cause through data-driven marketing.

DDM for Charities and NGOs is the first dedicated conference in the world to explore how new innovations in marketing technology can yield a higher return on investment for charitable organizations and non-profits.